A4: Today I see a very large opportunity is feeding the hyperscale cloud companies with new IoT generated data. Many new market entrants will gravitate towards using the tools provided by Microsoft, AWS, and Google as the largest players in the cloud world. I agree that the development tools and resources of the hyperscale cloud companies are excellent however there are still identified gaps between the physical world of device and cloud ingestion. Once data is in the cloud or in a data model there are so many qualified development resources available to create application level value. That said, moving data from the device to cloud ingestion is the unique and honestly speaking the hardest part of IoT implementation. This point of convergence or integration between the physical world and the Cloud world is where the complexity of new standards, multiple vendors, and different technologies comes into play. For example, you can have great Microsoft Azure skills, but it can be very difficult to get data from the emerging low power wide area (LPWAN) enabled devices into the cloud. We see a need to help solve this gap and therefore shorten the time it takes to get solutions up to o scale and enable a faster time to value. With the market momentum and acceptance of IoT today, most people now understand the business justification of IoT solutions. The trick is achieving the business value faster and faster. As such I do believe that that the one of the biggest opportunities today is enabling planned large-scale deployments of LPWAN - licensed and unlicensed devices. The deployment of LPWAN devices and the use of their newly available data will result in the creations of unique solutions that were not previously affordable.
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